Digital Marketing and Advertising Varsity

Marketing Your Online Presence (Lesson 3) Key Learnings   You’re online, so now it’s time to bring in the customers you want. We’ll review how to best help them find you, using some tried-­and-­tested online marketing avenues: - Search Engines - Other Websites - Social Media - Email What is Search Engine? A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query . What is Social Media? Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Examples: Facebook, Twitter, Youtube and others. What is Website? A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web ser...

Building Your Online Presence (Lesson 2) . Key Learnings   Let’s take a look at all the options for launching your business online, step by step. We’ll cover: - Local Listings - Social Media and Video - Websites and Mobile Apps What is Local Listing? They’re listings added to  directory sites  with your business’s information. When people search for your business (or the service you provide), your listing on a directory site may display in the search results. Common listing directories are  Google.com ,   Manta.com ,   Yelp.com  and  Yahoo Local . Social media profiles are also considered directories. What is Social Media? Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Examples: Facebook, Twitter, Youtube and others. What is Video Advertising? Online Video Advertising  ...

There are many ways to promote a business online. But before you can get started, you should familiarize yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results . Your Online Goals (Lesson 1) Key Learnings Taking your business online offers a lot of opportunities, but with so many options, it's easy to spin your wheels and lose focus. Setting specific goals can help as you begin to navigate the digital world . The Big Question... Why Do I Want to Be Online? With many options and distraction online, you need to SET A GOAL (The Reason for been online) and Focus on that GOAL till Success is Achieve. The goals you set for your business online platform plus the definition of your target market should drive both your platform design and marketing campaigns. Business online platforms generally have a primary goal, although large, sophisticated s...

Your Digital Opportunity ( Lesson Two ) Key learning It's never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breadth of opportunities in digital. In this Lesson we’ll look at: -  The Core Components of a Digital Presence - How they relate to your Business. -  How to Get Started. A “Digital Presence” simply refers to how your business appears online; it’s what people find when they search for your business or company on the internet. Digital presence includes content that you control, like your website and social media profiles, but also content that you don’t control, such as online reviews. Think about everything you do on the internet on behalf of your business. This includes: Your website; desktop and mobile versions All social media sites (LinkedIn, Facebook, Twitter, etc.) Office or store locations (Google Maps, etc.) Directory listings Online reviews (Google, Yelp, etc.) Digital ads (social ads, Google ads, ...