Your First Steps in Online Success

There are many ways to promote a business online. But before you can get started, you should familiarize yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

Your Online Goals
(Lesson 1)

Key Learnings

Taking your business online offers a lot of opportunities, but with so many options, it's easy to spin your wheels and lose focus.

Setting specific goals can help as you begin to navigate the digital world.


The Big Question...
Why Do I Want to Be Online?
With many options and distraction online, you need to SET A GOAL (The Reason for been online) and Focus on that GOAL till Success is Achieve.

The goals you set for your business online platform plus the definition of your target market should drive both your platform design and marketing campaigns.

Business online platforms generally have a primary goal, although large, sophisticated sites now address several goal categories.

Setting Your Online Goals Should At Least Addresses:
  • Sell - Grow sales. Start with your most important transactions that lead to revenue and profit.
  • Speak - Get closer to customers through dialogue and participation.
  • Serve - Add value. 
  • Save - Save costs.
  • Sizzle - Extending your brand online.

 

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