Diploma in Digital Marketing and Advertising

Introduction

Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a local listing, blog, social media, videos or website could help you reach your goals.

What is Local Listing?

They’re listings added to directory sites with your business’s information. When people search for your business (or the service you provide), your listing on a directory site may display in the search results.

Common listing directories are Google.com, Manta.com, Yelp.com and Yahoo Local. Social media profiles are also considered directories.

What does this have to do with your business? Quite a lot, actually, because odds are your business has already been included in many of these online directories. I wish I could tell you exactly how they get the information for your company… Maybe they buy it… Maybe they have a minion who combs through other directory listing sites and copies information for a living. Regardless, your business information is likely listed in multiple little corners of the web without your knowledge. Now that you know this, it’s time you take advantage and integrate them as a part of your local SEO.

What is Web Blog?

A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

Example of Web Blog is this Page which your Lecture is Going On Now.

What is Social Media?

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Examples: Facebook, Twitter, Youtube and others.

What is Video Advertising?

Online Video Advertising allows marketers to engage their audience in the form of engaging video content. This comes in many forms: in-stream, out-stream, interactive, in-game and webpage based videos, creating video messaging before, during, and after consumers take in content on their desktop or mobile devices.

What is Website?

A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Notable examples are www.visiors.org, www.google.com, and www.visiors.org/factsnews/factsnews.php. All publicly accessible websites collectively constitute the World Wide Web. 

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Islamization of Nigeria
Plot to Islamize Nigeria - David Oyedepo.
It is impossible to Islamize Nigeria - Kumuyi.
The National Christian Elders Forum last week in their meeting cited that Nigeria has launched a Jihad.
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