Digital Marketing and Advertising Varsity

The Online Opportunity Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Introduction to Digital Marketing and Advertising Varsity Diploma (Lesson One) Once your business is online, what opportunities can you take advantage of? Key Learnings Dive into the Digital Marketing and Advertising Varsity World and explore how you can make the most of online opportunities. This introductory Lesson will give you a brief overview of what you can learn throughout the course and highlight some of the benefits of building or polishing your digital skills. What is Digital Marketing? Digital marketing  is defined as a  marketing  approach that primarily relies on the internet to connect with the target audience through various  digital  media channels and platforms. Basically, digital marketing refers to any online marketing efforts or assets. Email marketing,  pay-per-click advertising , social ...

Introduction Today's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a local listing, blog,  social media, videos or  website could help you reach your goals. What is Local Listing? They’re listings added to  directory sites  with your business’s information. When people search for your business (or the service you provide), your listing on a directory site may display in the search results. Common listing directories are Google.com ,   Manta.com ,   Yelp.com  and  Yahoo Local . Social media profiles are also considered directories. What does this have to do with  your  business? Quite a lot, actually, because odds are your business has already been included in many of these online directories. I wish I could tell you exactly how they get the information for your company… Maybe...